On March 27th, the 5th Annual Middle East VRF Conference, hosted by Middle East Climate Control Magazine, was held in Dubai, UAE and Hisense attended the conference as silver sponsor. This conference consisted more than 200 participants from Middle East countries’ top commercial real estate developers, end-users, contractors, professional consultants, testing & ertification bodies, technology solutions providers, and major VRF suppliers.The conference fostered not only discussions, insights, and recommendations onassociated VRF regulatory, environmental, business, financial concerns, but also provided a platform to share VRF topics related to technologies, installation and after-service, energy-saving, environmental-friendly, intelligence and market future in Middle East countries. 
During the conference, Hisense VRF exhibition booth was located at the entrance of the conference area, which was also a populated social area. Hisense displayed T3 tropical VRF products and brand information, which drew great interests and impressed the professionals in attendance. During the conference, Mr. Zhang Wenqiang, Vice President of Hisense Hitachi was interviewed by Climate Control. He introduced Hisense Hitachi company and the marketing plan of Hisense VRF in Middle East. During panel discussion, Mr. DickShi, MEA Regional Director of Hisense Hitachi, introduced residential VRF market in China, and the strong after-sales system of Hisense VRF in Middle East and Africa counties.
Throughout this conference, Hisense was highly recognized in the commercial air-conditioning industry, accumulated comprehensive information and built strong connections in the industry, which enhanced its own brand awareness a lot.
